From the course: SEO: Optimize Your Social Media Profiles
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Why authority is important on social media
From the course: SEO: Optimize Your Social Media Profiles
Why authority is important on social media
- Having a large following is not enough if your content does not grab your followers attention, it could actually backfire. That's because when content underperforms when suggested to these initial followers, it's less likely to be suggested by the algorithm and shown to non followers. It can also impact how many of your current followers see your content. If your followers frequently fail to engage with your content, the algorithm may start favoring other content they interact with more. This is why maintaining healthy engagement with your audience is crucial for long-term success on social media. To keep engagement as high as possible, make full use of the platform's engagement features. Respond to comments as often as you can. Go live and interact with your audience, and use the Stories features to ask questions, and to use polls. It's also best practice to stay consistent with your uploads. Having a reliable posting schedule let's both the platform and your audience know when to…
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