From the course: SEO: Optimize Your Social Media Profiles

Understanding SEO for social media

From the course: SEO: Optimize Your Social Media Profiles

Start my 1-month free trial Buy for my team

Understanding SEO for social media

“

- Social media optimization is the art of creating social media accounts that get discovered and convert new viewers into followers, fans, and customers for your business and brand. Your social media bio is the first impression that you give online. It's not just a brief description. It's your chance to attract new followers and direct traffic to your website. You should use relevant keywords here that resonate with your target audience. So for instance, if you are a travel blogger, terms like adventure seeker, travel tips, or globetrotter can be helpful to help you become more discoverable and also to give people a good understanding of what type of content you produce. Your social media artwork is just as important. This includes things such as your profile picture, banner artwork, and even saved story highlights. Your artwork options will vary from platform to platform, so you really want to keep this in mind. These visual elements are crucial for increased engagement and trust. Your profile picture should be clear and recognizable. Use a professional headshot or a well-designed logo. Your banner or cover photo should align with your brand guidelines and appeal to your target followers. It's important to keep in mind that even your followers are not guaranteed to see your content. Social media platforms will show your posts initially to a percentage of your followers who are currently online. You can use scheduling tools such as Hootsuite or Buffer to estimate the best times to post to these platforms. This will use historical performance data to predict the best at times so that more of your audience can see your initial content. Try to make your content as engaging as possible, so think about what will grab their attention and encourage them to consume your content for longer. The longer they consume your content for, the more likely these algorithms are to push your content out to non-followers. It's a good idea to always think about engagement. The social media platforms will use data it gets from your first viewers to determine how much it will push your content out to the rest of your non-followers. So content performance is a huge factor when it comes to social media SEO and not just keywords. Content performance varies on each platform, but includes things such as time spent on a post. Metrics such as minutes watched and average watched time spent on a post are really important. The major social media platforms also look at the actions viewers take after they consume a piece of content. Do they leave the platform completely or do they click on your profile and start to binge watch some of your other pieces of content? It's good practice to create volume consistently on social media. This gives people something to binge watch after they initially discover your content. In order to improve your social media SEO, it's important to split test, which means to try different variations of content and keep a close eye on your analytics to study how making specific changes to your content topics, format or content type can actually improve some of your metrics.

Contents