From the course: SEO: Optimize Your Social Media Profiles

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Social shares and backlinks

Social shares and backlinks

From the course: SEO: Optimize Your Social Media Profiles

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Social shares and backlinks

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- When a link to a website is shared on social media, this is known as a social share. Social shares play a crucial role in building your website's authority and enhancing the discoverability of your website, both by people and major search engines. When your content is shared across social media platforms, it creates a ripple effect because more shares mean more eyes on your content, which can lead to higher engagement and more traffic to your website. Search engines like Google have bots that follow the links they discover on social media. Let's say you create a new tweet and you leave a link to a new page on your website. Google bots may discover your tweet before they discovered a new page you have just added. They can follow the link from that tweet to your new page and discover the new piece of content to identify where it should be ranked in their index. When your content is shared on social media, these platforms generate links back to your site. These links, known as…

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