From the course: SEO: Optimize Your Social Media Profiles

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SEO for TikTok videos

SEO for TikTok videos

From the course: SEO: Optimize Your Social Media Profiles

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SEO for TikTok videos

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- [Instructor] TikTok provides analytics tools to evaluate your content's performance. You can see metrics like total playtime, average watch time, and percentage of viewers who watch your video to the very end. A retention graph helps you to analyze viewers who might be losing interest. Use this data to improve your content with each post. Analyzing how certain changes impact viewer retention. The traffic sources section in TikTok analytics shows how people are finding your content. If many people are discovering your content through the For You page, it indicates that the algorithm is favoring your videos. You can also see search queries people use to find your content. If these are low, consider revising your captions to include more relevant keywords or adjust your target keywords for better optimization. Engagement metrics also reveal at what point people are liking your videos. Test including call to actions to see if this increases engagement. Clicking on the TikTok Studio tab…

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