From the course: SEO: Optimize Your Social Media Profiles
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LinkedIn SEO
From the course: SEO: Optimize Your Social Media Profiles
LinkedIn SEO
- [Sam] When it comes to LinkedIn SEO, it's important to set expectations with your artwork to give people a reason to follow you. For example, I share marketing tips, tricks, and tutorials. I make that clear in my banner artwork on LinkedIn. This way, anyone interested in those topics will be a lot more likely to follow my page. You want to have a similar approach to your page or profile. People should know right away what the value is when they come across your LinkedIn profile. Next, your profile picture. This should be a professional photo of your company or yourself. A clear and recognizable profile picture helps build trust and make your profile more approachable. LinkedIn allow you to add one link to your bio. Use this opportunity to link to your website or a relevant landing page. This is a great way to drive traffic from your profile to your website. The Featured section on your LinkedIn profile is a fantastic tool to showcase important content and links. This can include…
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