From the course: SEO: Optimize Your Social Media Profiles
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Collaborating with influencers
From the course: SEO: Optimize Your Social Media Profiles
Collaborating with influencers
- [Instructor] Collaborating with influencers can be a great way for you to quickly build your authority on social media. It's a great way for you to build long-lasting relationships with influencers that can result in multiple sales, not just in the short term, but also in the future term as well, and it can help you to build up your social numbers as well as driving sales back to your business. But you want to strike the balance between finding an influencer who has a large following but also a niche following. And in a lot of cases, finding an influencer who has a niche following can be a lot more beneficial in terms of actually driving business results than just looking at an influencer who has the numbers. But what do you want to look out for when prospecting for influencers to potentially collaborate with? Well, first and foremost, you want to think about how engaged their audience is. Are their audience liking their posts? Are their audience commenting and sharing their posts?…
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