From the course: SEO: Keyword Strategy

SEO keyword tools: Wordtracker, SE Ranking, and SpyFu

From the course: SEO: Keyword Strategy

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SEO keyword tools: Wordtracker, SE Ranking, and SpyFu

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- [Narrator] To uncover keyword gold, you'll need great tools. There are a number of amazing tools on the market for keyword research, such as Ahrefs, Semrush, SE Ranking, Moz, Wordtracker, and many others. For this course, we are providing extended free trials for you of Wordtracker and SE Ranking. As a demonstration of the core functions, start with one of your seed list keywords. I'm using SE Ranking and starting with the keyword, solar panel. As you can see, I start with the general word, the short tail, and I use this to find the relevant long tail keywords. I really like this feature in SE Ranking as it provides three different lists of related keywords, similar keywords with over 58,000 relevant suggestions. Related keywords with over 13,000 suggestions, and then what I think is the best section, questions, and over 4,000 of them. The interface contains generally the same information in each tool. A difficulty rating for the keyword, monthly search volume, cost information for bidding on the keyword, and global distribution. Next, I click on the similar keyword list, and you'll see that you can add individual keywords to your project. You can either add all of the keywords you want into one project, or in the case of larger sites, you can create different projects for each content focus of your business. Go through these lists and add keywords to your project by clicking on the plus sign. One thing you may notice is that many similar keywords have the same number of monthly searches. This is very important to note. These keyword tools only have the data that Google provides and Google does not share much data. These are estimates extrapolated from Google's shared data combined with other search data sources. The second reason for this is that Google sees many keyword combinations as a single concept rather than individual words. For example, solar panels on a house, and home solar power panel are the same to Google, and so the numbers will be the same. You also have access to a free trial from Wordtracker where you can compare how each product works. Wordtracker is primarily a keyword research tool, while SE Ranking is a full suite SEO management tool. To get an even deeper view of keywords. SpyFu offers incredible insights into competitors that are paying for keyword based ads in search results. Alongside similar keywords, it provides a breakdown of audience such as desktop versus mobile searchers, click rates, average cost, successful advertising campaigns, budgets, along with account and campaign history. Each tool has tool tips and instructional videos that explain each feature when you hover over any question mark on the page, along with helpful guides, make use of them. But the best thing you can do is use the tool. You won't break anything, so spend the time learning, creating projects, and developing lists of keywords for your business. Your next assignment is to use these tools to develop a list of at least 500 keywords that are relevant to your business. Use your seed list for the keyword and evaluate all of the related words that are generated. Screen out irrelevant words, find new words, and build your keyword list. If you're feeling really confident, try for more than a thousand.

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