From the course: SEO: Keyword Strategy
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Keyword research: Indicators
From the course: SEO: Keyword Strategy
Keyword research: Indicators
- [Narrator] I had some older plumbing in my house that I knew would be a problem. I could see some drips, but nothing too concerning. It wasn't high on the priority list, even though I knew it needed to be replaced until one day it went from a need to a crisis. My search history would've probably looked like this. Local plumbers, cost to update plumbing, signs that plumbing needs replaced, and then all of a sudden, 24 hour plumber, emergency plumber, and how to stop a plumbing leak. Can you spot the progression from low priority to an urgent need? And of course, spotting these indicators can help us find keyword gold. In this section, we are surveying the keyword list to find indicator words. These can point to urgency, required features, locations, expectations, and specific needs. This is why I don't rely on high search volume keywords as these types of words do not show up in the top searches. You've got to dig deep to find these because they are low volume, but high motivation…
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