From the course: SEO: Keyword Strategy
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Keyword concepts: Questions
From the course: SEO: Keyword Strategy
Keyword concepts: Questions
- Stephen Covey, a popular educator and business leader, said that, "Most people do not listen with the intent to understand; They listen with the intent to reply." Unfortunately, that is the case with many business websites. Companies tell you everything about themselves, but they don't answer the questions that you have. The reality is that people use search because they have questions. If you don't have the answers to those questions, then they will never find you or do business with you. Here's how to find the questions that searchers ask. The first source is the easiest. When searching on a topic, look for the "People also ask" section in the search results. These are related to the topic and come from previous searches in the category. If you work for a larger company, ask the sales and customer service departments about the questions that people ask. They talk with people every day so they are connected to your customers. Another source is a website called Answer the Public…
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