From the course: SEO: Keyword Strategy

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Group and organize keywords

Group and organize keywords

From the course: SEO: Keyword Strategy

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Group and organize keywords

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- [Speaker] Search engines do not focus on individual words. Anyone who tells you that SEO is all about finding a single popular keyword and putting it all over your webpage is living in 1999. Today's search engines use context, language cues, and nuance to find the overall relevance of content, a page, and an entire website. This means that your content must address answers using a natural language pattern. For example, if you explain the business concept to a friend of yours, you wouldn't say the word business over and over and over. Instead, you would many times refer to business as it while describing the associated concepts of finance, management, marketing, and production. Through this, you would communicate specific concepts using pronouns, descriptions, and explanations. In fact, someone could probably figure out what you were talking about just from the description while never hearing the word business, and that's how search engines assess the context of information. From…

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