From the course: SEO: Keyword Strategy
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Complete your calendar
From the course: SEO: Keyword Strategy
Complete your calendar
- [Instructor] Do you want to get things done? The Project Management Institute reported that projects with a clear schedule and timeline are 60% more likely to be completed on time and within budget. Not only that, people that set goals and plan their work improve productivity by 25%, feel more control of their time, reduce stress, and they're more successful. One survey revealed that 92% of people who set specific goals and use a calendar to track their progress achieve those goals, compared to only 40% of those who do not. This isn't a time management video, but I can't stress enough the importance of using a calendar to plan your content based on your keyword research. This is where you employ what you've learned and commit to a schedule to put it into practice. When building a content marketing calendar, I first start with the keywords that have a known predictable trend. For SEO, I want to build this content well before the trend to have it on the website or the blog, building…
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