From the course: SEO: Keyword Strategy
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Apply your keyword data to writing content
From the course: SEO: Keyword Strategy
Apply your keyword data to writing content
- [Presenter] How do you write for people who won't read? And knowing that people scan rather than read word for word, how can you present your content, answer questions, and make a compelling case for your business? We started by using a structured approach, creating an outline that defines your page title, H1 headline, H2 subheadings, H3 for topical headings and more. Then fill in the gaps with content. Writing optimized content for online consumption has challenges. Number one, human behavior, scanning. Number two, information overload, when there's too much information and too many results that are look the same. Relevance, where information doesn't match what we need. But also cognitive challenges: ADHD, dyslexia, accessibility, or cognitive load. But also contrast. Low vision presents difficulty. Colorblindness. Macular degeneration, where eyes naturally lose focus with age. And then reading level for education, technical, jargon, or other complex words. By the way, a technique…
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