From the course: SEO Foundations
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Outlining the importance of links for SEO - Google Analytics Tutorial
From the course: SEO Foundations
Outlining the importance of links for SEO
- One of the most important aspects of SEO is links. As search engines crawl the digital world, they find links pointing to other content, and just as we do with a tap or a click, they can be off to discover what's there. Search engines take note of these links because if you think about it, each link can be considered a vote of confidence for whatever it points to. It's someone saying to their visitors there's valuable information behind this link, let me show you the way there. But not every vote is equal. Remember that some sites are considered more authoritative and trustworthy than others. And in this weighted democracy, those votes count for more. In SEO, there are really just two things that matter with respect to links, the number of links you have pointing to you and the quality of those links. Generally speaking, you'll improve your search engine visibility by increasing your link popularity. The more…
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