From the course: Selling into Industries: Telecommunications
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Crafting follow-up to maximize sales success
From the course: Selling into Industries: Telecommunications
Crafting follow-up to maximize sales success
- The telecommunication sale is in the follow-up, it's always in the follow-up. Think about this, what do you think the chances are that you'll call on a telecommunications customer at the exact time that your customer will want to talk with you, will have a high need for your product, or we'll be ready to buy? Probably not great, right. Follow up is how you stay in touch with your customers and prospects so that when they're ready to buy, you are the first person they think of, and more importantly, you're easy to access. Following up strategically is about having a plan, being proactive and staying consistent in your process. To help you do this, I've created an example of a strategic follow up plan for you in the exercise files. First and foremost, you need to choose your customers wisely. It's too much work to follow up with everyone, so you need to categorize or rank your customers so that your strategic follow up efforts are spent on those customers most likely to buy. I use…
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