From the course: Salesforce AI Associate Cert Prep

Unlock this course with a free trial

Join today to access over 25,200 courses taught by industry experts.

Introduction to AI for CRM

Introduction to AI for CRM

- This next section is going to be AI capabilities for CRM at 8% weight on the exam. So this is going to coincide a lot with the previous section of the AI fundamentals, but this one is going to kind of cross over more so into how would you use it in CRM, but very specifically within Salesforce and the Salesforce tools that they already have out there. So how I've split this section up is based upon the different objects that you might use Salesforce, the bigger objects that you'd use Salesforce on, and some of the general AI tools within Salesforce, how you could use them as well as some examples. So this is going to be things like using Einstein for leads, opportunities, and cases.

Contents