From the course: Sales Strategy: Storytelling to Speed Up Your Sales Cycle
Join today to access over 25,300 courses taught by industry experts.
The closer story
From the course: Sales Strategy: Storytelling to Speed Up Your Sales Cycle
The closer story
- When we left the last module, we discussed getting the information for your strongest sales narrative, the closer story. You need to build a story strong enough that the economic decision-makers, the users, and implementation team will all get behind your vision. This can only be accomplished when you build your case with your prospect's help. The questions in the last lesson will get you part of the way there, and this lesson should get you all the way to an agreement. First, these are the three whys that give you the answers you need to close the business and build long-term relationships. The first why: why do they have to buy? Here, you're aiming to clarify their level of pain, who the highest level person affected is, and their specific use case. The second why: why do they have to buy from you? You're aiming to clarify that what makes your product unique is the same thing that solves their problem.…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.