From the course: Sales Strategy: Qualifying Opportunities
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What is the B.A.N.T qualification technique?
From the course: Sales Strategy: Qualifying Opportunities
What is the B.A.N.T qualification technique?
- There are loads of qualification tools and I mean loads. I've heard pretty much every abbreviation going. But which one's the best? Whilst I agree, they all add value. There's one that in my opinion, cannot be beaten. That technique is BANT. So BANT stands for budget, authority, need, and time. Budget is how much money the prospect can or would like to spend. Authority is whether or not they're the decision maker. Need is establishing what they actually want and what pains they need help to overcome. And then time is what timescales the solution needs to be delivered or implemented within. So when do they need it by? Or do they have a specific deadline to meet? This technique is my favorite because it's versatile, it works in almost any industry at any level and it's simple. You won't waste mental energy trying to remember long abbreviations or what each letter stands for. There are only one of each letter and…
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