From the course: Sales Strategy: How to Effectively Sell Your Product or Service

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Select tools to support your sales strategy

Select tools to support your sales strategy

- Before we jump into this lesson, let me start by saying that technology is a tool. What I mean by this is that you can develop and launch your sales strategy with very little technology. For example, you can get started with a simple spreadsheet and a laptop. My point is this. Although technology can aid your sales strategy, it should not hinder your progress. There are some basic technology tools that will help you accelerate your sales strategy, aside from the obvious, such as a laptop and a smartphone. Some of these resources include the following. CRM software, or customer relationship software, email management software, communication apps, productivity tools, and prospecting software. First, let's talk about CRM software. There are hundreds of CRM software options to choose from, each having their own features and benefits. The key is to select a CRM that is easy to use and preferably mobile friendly. When a CRM is…

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