From the course: Sales Performance Measurement and Reporting

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Close and win rates

Close and win rates

- I remember early in my sales career being a bit intimidated by a colleague in my company who was constantly boasting about how many sales calls he'd made, people he'd met, and big sales that were pending. It didn't take me long to learn that you can have hundreds of leads, dozens of opportunities, and sales forecast with some big numbers, but to be blunt, it all really comes down to how many sales were actually closed. Right after the summary of total revenue attained, this performance metric is the most important for a variety of reasons. It's more than evaluating the salesperson's success rate because the results here tie in with so many other parts of your organization. The analysis of number of sales you've won and lost cuts right through all of the talk, the meetings, presentations, training programs and your leadership techniques to calculate the percentage of wins. There's no hiding or explanations. It's the…

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