From the course: Sales Networking: Build Powerful Connections
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Identify key networking opportunities
From the course: Sales Networking: Build Powerful Connections
Identify key networking opportunities
When I started my first business, one of the first things I did was join my local Chamber of Commerce. I was excited. I thought I was about to unlock a treasure trove of networking opportunities. But after a few meetings, I realized something was wrong. The room was full of great people, but most of them sold consumer products or services like lawn care and pest control, while I was there running a B2B technology company. Not all networking is good networking. Just because there's a room full of business owners doesn't mean it's the right room for you. We didn't align. And I quickly learned the lesson: All networking isn't created equal. This experience taught me that just showing up to a networking event isn't enough. You have to be strategic. The key to successful networking is finding opportunities where there's a real potential for business alignment. Not every event is worth your time. Here's what I mean. If you're in business-to-business sales like I was, attending a room full…
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