From the course: Sales Forecasting

Sales forecasting impacts everything

From the course: Sales Forecasting

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Sales forecasting impacts everything

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- Sales forecasting is an essential activity for almost any business because it impacts everything, your company, your customers, and your business partners. Hey, without a forecast of potential sales, your business will just meander day in and day out. And as a result, you're losing the potential to run a great business, big or small. I'm Drew Boyd, and I've been in the marketing and sales profession for over 30 years. I teach sales and marketing management to graduate students and I help companies improve their commercial effectiveness. Whether you have have an existing sales forecasting process or you're just starting from scratch to create a new one, this course teaches you a step-by-step systematic process for creating and managing an effective sales forecast. You'll learn how to create the right processes, select the best techniques, and use relevant quantitative and qualitative data to create the most accurate sales forecast possible. Sales forecasting is a skill you can use in just about any part of your business. Understanding this skill will make you more valuable no matter what job you're in today.

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