From the course: Sales Enablement: Design Programs That Drive Business Strategy

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Connect to business outcomes

Connect to business outcomes

From the course: Sales Enablement: Design Programs That Drive Business Strategy

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Connect to business outcomes

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- [Instructor] You are about to launch a sales enablement program, and you know that the outputs you're going to create are going to drive outcomes and positively impact revenue. Or do you? If you're unsure about the difference between outputs and outcomes or unclear about the goals of your work, it's going to be difficult to get the team focused or for you or other stakeholders to truly know if your work is successful. Are your work efforts having the expected business impact? How do you know? Is it through the different assets you create when you deliver a pitch deck, a training, or a beautiful customer journey map? Or is it feedback from peers, a boss, or a customer? In order to be successful, it's important to know how the outputs you create are driving the outcomes for the business. There are two main activities the majority of us in sales enablement are driving. One is different deliverables or outputs, whether…

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