From the course: Sales Channel Management

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Staffing: Hiring the right people

Staffing: Hiring the right people

From the course: Sales Channel Management

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Staffing: Hiring the right people

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- There are many books, seminars, and some terrific courses right here in the library about recruiting and hiring the right people. There are also training programs created specifically for sales managers on how to hire the right salespeople. Those courses should be required for all of us, and even if you've been hiring for years, every so often some refresher classes are well worth the investment. What I want to focus on now though is the critical nature of hiring or redeploying salespeople to fit your sales channel plan. Like any general title such as integrated marketing manager, business development manager, or sales representative, there are specialists within each of those titles. Some people might be more in sync with social media marketing compared to corporate marketing avenues. As sales managers, we know full well that some people are better suited to some channels, accounts, or situations rather than others. A standard one size fits all approach to developing a sales…

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