From the course: Sales Channel Management
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More product lines or expanding services
From the course: Sales Channel Management
More product lines or expanding services
- One of the terrific benefits of a well-run channel sales plan, is that there's more than just interaction, but teamwork between so many departments. It's so clear that when sales, marketing, finance and management are onboard with a focus on solving the problem for a customer or a client only positive things can happen. The other areas are the product development, business development and corporate development teams. When these groups work closely with sales, channel partners and marketing teams, then you can really separate yourself from the competition. Now some of you may say that the development teams are already working with you, but are they? Yes a good first step is having them included and learning from the data and account imput that's available on CRM's. They work with you and your sales staff to customize existing services and products after account calls are made. The other option is that they may look to acquire the service or product your accounts are wanting. Years…
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