From the course: Remote User Testing with UserTesting.com
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Compare two experiences: Indirect comparison - Adobe XD Tutorial
From the course: Remote User Testing with UserTesting.com
Compare two experiences: Indirect comparison
- [Instructor] When you're contemplating more than one design approach, it's helpful to understand the benefits and disadvantages of both and to do this separately with different groups of people. Let's talk about the indirect test. The advantage of the indirect test is that you have two different groups of people who are looking at the different approaches. The chances of bias are reduced because they are only seeing one option. You also have a larger number of participants, so you can get more feedback overall. Also, this approach enables you to test longer, more complicated tasks or complex experiences that require longer interactions. In this case, you will need to set up two different tests on the platform. Be sure to create titles for the tests that are similar enough to one another so that you know they are related. In the first test, be sure to create a set of questions and instructions that you can easily…
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Contents
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Observe the "do", Listen to the "say": How to structure an unmoderated usability test7m 17s
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The short test: How to structure an unmoderated quantitative test3m 32s
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Compare two experiences: Direct comparison3m 43s
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Compare two experiences: Indirect comparison3m 51s
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How to test language, messaging, or copy2m 52s
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How to test imagery, video, and audio4m
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The efficient test3m 44s
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What am I seeing? Assessing tasks4m 55s
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What am I hearing? Deep listening for verbal questions2m 42s
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How strongly do people feel? Understand ratings1m 23s
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Multiple choice questions: Quick trends and patterns2m 2s
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Written questions: Quick quotes, tone, and language1m 59s
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The unmoderated interview5m 9s
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