From the course: Remarketing Strategies with Google Ads and Analytics

Intro to remarketing for Google Ads and Analytics

From the course: Remarketing Strategies with Google Ads and Analytics

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Intro to remarketing for Google Ads and Analytics

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- [Amy] Have you ever wondered if you could be getting more from your digital ads investment? Adding remarketing to your digital media strategy can help you to ensure that you're getting all of the value out of your investment. A 2019 study found that 54% of consumers visit multiple websites before settling on what to buy and who to buy it from, which creates a perfect opportunity for remarketing. In this course, you'll learn to use remarketing strategies to bring visitors back to your website to continue their purchase journey. We'll take a look at some advanced remarketing methodologies to help you stand out from competitors who have been successfully using remarketing. I'll also share real-world examples and other lessons that I've picked up over the past decade of media management. My name is Amy Bishop. I've been managing paid media for over 10 years. I own Cultivative LLC, a marketing agency focused entirely on digital media. I've worked with brands spending anywhere from a few hundred dollars to millions of dollars, so I'm confident that your business can benefit from this lesson no matter how much you're currently spending in advertising. If you're ready to walk through the steps to build a remarketing campaign that generates revenue, grab your laptop, sign into your LinkedIn Learning account and let's get started.

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