From the course: Releasing and Promoting Your Music

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Setting up a pre-save campaign

Setting up a pre-save campaign

From the course: Releasing and Promoting Your Music

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Setting up a pre-save campaign

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- [Instructor] Another fun thing that we can do that bears discussion in the midst of this distribution conversation is called a pre-save campaign. So this is a landing page for a release that I did recently. And I have a link that we got from the distributor. And essentially what it does is it acts as sort of a centralized list of links to all of the different streaming services that will have your music. So, because this release has already come out, we have links that say play or download on all of these different services. Now, what a pre-save campaign does is it's generally the same link for a pre-save campaign and for what we're looking at right now, and once the release date passes, it just turns into a play button. But prior to the release date, it will say pre-save, next to the services where a pre-save is available. And what that does is it allows users to click on that link, go into their respective streaming…

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