What makes a video interesting? - Instagram Tutorial

(upbeat music) - [Max] What makes a video interesting? Why do people watch one video till the end, and scroll away from another? - We asked ourselves these questions so many times, researched the answers, filmed thousands of hours of footage, did a lot of experimenting, and finally boiled it down to one simple idea, an interesting video should tell a story. Hi, we are Max and Lena to recognize behind NYC Live one of the most popular Instagram pages in and about New York City. - Our videos brought us hundreds of millions of views across Instagram and TikTok, all because we follow some simple storytelling principles. - In this class, you learn the craft of making a compelling video that catches and holds your viewers' attention. - In the first part of this class, we'll cover the ideal settings for a smartphone camera, how to get the best possible quality for social media, and how to write a basic script so your story is easy to follow. - In the second part, we'll explore composition using simple principles such as light film contrast and leading lines, and we'll cover the most used camera movements in cinema used by Masters to tell their stories and how you can achieve similar effects with just your smartphone. - These skills will be the bedrock of your craft. They're simple, yet powerful techniques to make your stories more visually compelling. We'll even take on the streets of New York City together and practice finding captivating compositions out in the field. And finally, we'll bring it all together with some basic editing techniques to make your story a coherent and effortless viewing experience. - We don't use expensive gear and software, so you won't need the DSLR camera and lenses, just a smartphone and some free apps to edit your footage. This class is made for beginners, but if you are intermediate, you might learn some new tricks as well. - And by the end of it, you'll not only have a finished video that tells a story, but also a way to look at the world and find interesting stories around you. And don't worry, you'll see the results right away, once you start to see it is impossible to unsee. - We are very excited to share this class video. - So let's get started.