Lighting and timing - Instagram Tutorial

(light music) - Hey there. In the next two videos, we'll be talking about lighting and composition as the main pillars of your storytelling. Light plays a huge role in the video. It changes the color, therefore it changes the mood. It changes the contrast. Therefore, it changes the composition. We shoot our videos mostly outside. That's why the timing is crucial. It was noticed a long time ago that the most appealing colors one can observe during the sunset and the sunrise. That time was almost immediately named golden light, not just because of the major color, but also because of its unique characteristics. We always try to strategically utilize the golden hour by filming at a certain time. Look at these two examples. One of them was filmed during an afternoon light and then the same place during the sunset light, staggering difference. The sun during the dawn can light anything with this unexpected, beautiful orange light. That's what we are looking for. Even the surfaces that don't seem to reflect any kind of light during the other times of the day now can shine in beautiful orange. You should pay attention to those little details and it will help you to draw and lead your viewer's attention. Another unique time we try to take advantage of is called blue hour. The blue hour is the time right before the sunrise, and right after the sunset. The sky isn't fully dark yet and it acquires this deep nautical color, which so magnificently contrasts with the artificial lighting in the city. Keeping that in mind, try to find the contrast between the blue sky and yellow lights. Okay, we covered the most interesting times for shooting your videos, but what about other times? What about the blasting afternoon sun or an overcast, really gray and moody day? There is nothing wrong with those lightning conditions at all. You just have to be a little bit more curious and creative. You see, your lighting should serve this story you are trying to tell and convey the mood you want your audience to feel. For example, if you go out and shoot on a gloomy day, it'll be hard to convince your audience to feel happy about your video. You can try, but it'll be hard. Same applies for the bright sunny day. It'll be hard to make your audience feel sad. When the sun is really high up and the lighting conditions aren't as flattering, we try to find some leading lines in our composition, which we're going to talk about in the next video, and wait for our subject to appear to make it even more interesting. When it comes to filming on a gray day, we usually like to emphasize the moodiness of the shot and use the exposure fader to make it even darker. Try to pick different lighting conditions and play with them with your camera. Try to notice these things more, how the light reflects from the surfaces, how the light affects the color, therefore, the mood of the shot. Too much light during the afternoon is a powerful time to explore some unusual composition, and when it's overcast, try to utilize the moody vibe of the video. It would be really interesting to find a certain spot on the street and keeping a same composition, try to film it during the different times of the day and see how light affects it. (light music) That was it about lighting. In the next lesson, we'll talk about the most powerful tool for your storytelling, composition.