From the course: Python for Data Analysis: Solve Real-World Challenges
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Case study introduction - Python Tutorial
From the course: Python for Data Analysis: Solve Real-World Challenges
Case study introduction
- [Instructor] For the rest of the course, we will cover fundamental concepts ranging from data collection and transformation to analysis and storytelling, and apply them to the context of a case study problem for a financial services company. Let's say you've been hired as a financial analyst at Globe Bank International. You met your team who are three other analysts supporting various parts of the business. Your role specifically aligns to the marketing department and have been tasked with providing analysis to help them optimize marketing campaigns and maximize return on investment, or ROI. As a part of your first analysis, they've asked you to take a look at the available data and help them understand how to increase customer retention. But first, let's break down the problem based on the foundational questions we developed earlier in this chapter. Let's start with who. There are two important relationships to identify…
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