From the course: Purpose-Driven Sales
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How to recover from a bad call
From the course: Purpose-Driven Sales
How to recover from a bad call
- Nobody likes to fail, but sales isn't like school where you can get straight A's. Sales has a built in element of failure. Let me share a story with you. Several years ago, our business had the most successful year we'd had up until that point. While I was looking at the financial results with my husband, who's our CFO, I noticed that the travel expenses were really high. As I got into it, I realized that several times I'd gotten on a plane and gone to make sales calls, and we hadn't closed the business. So I said to my husband, "Next year, I'm going to make sure that I don't have so many calls that fail." And he absolutely disagreed. He said, "We had our best year ever because you were willing to fail." He looked me straight in the eye and he said, "When you have a call that bombs and we all have them, it can be really hard to shake it off, but you probably have more calls to make that day or at least that week.…
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