From the course: Purpose-Driven Sales
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How and why the sales environment has changed forever
From the course: Purpose-Driven Sales
How and why the sales environment has changed forever
- If you ask some of the old-timers about sales, there are two things they'll tell you that were true back then that are still true today. Number one, sales is still, at the heart of it, a relationship business, and with the internet even more so because all the facts are already online. So the whole point of meeting is to create a relationship that adds value. The second thing that is still true in the world of sales is your reputation matters. It's even more true today than ever before, because poor behavior or being manipulative or being unprepared, not only ruins your relationship with your buyer, but now that buyer can broadcast their less than stellar experience out to the entire world. The fact that your buyers can share their experiences is not a bad thing if you're a purpose-driven salesperson. Imagine being a buyer and being interested in a product or service. You're doing your research online, and you come…
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