From the course: Promoting Your Podcast

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Social media promotional schedule

Social media promotional schedule

From the course: Promoting Your Podcast

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Social media promotional schedule

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- [Instructor] Yesterday I unfollowed or hid at least 10 social media accounts I follow. Want to guess why I did that? They weren't posting consistently with relevant content. Here's how you can avoid someone like me leaving you. In short, you must build a promotional schedule across social media to continue promoting your releases. Start by creating an account with a social media scheduler app. I prefer Buffer or Hootsuite. And connect your various social accounts to the scheduler. This will streamline your process and allow you to schedule posts across multiple accounts and platforms from one site. The scheduler will allow you to schedule in advance, and see some analytics. You should then natively check your posts once they publish. For example, open up Instagram, and make sure it posted, and engage with your followers there. I recommend posting two to three times a week on each account. I suggest one messaging post…

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