From the course: Programmatic Advertising Foundations
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What about cookies?
From the course: Programmatic Advertising Foundations
What about cookies?
In January of 2020, Google shook up the programmatic industry. Google announced that its Chrome browser, which has over 60% of the global browser market, would no longer support Third-Party Cookie Tracking by 2022. However, the Cookies started to crumble months earlier when Firefox and Apple's Safari browser started to block Third-Party Cookies by default. The industry pushed back against this move as Google's solution would, of course, consolidate more of the Programmatic Ad Business under their control. Since then, Google backtracked on the deadline a few times, eventually announcing that Third-Party Cookies would not go away entirely. Cookies are used for a variety of purposes, but they were not initially developed for Advertising. So, what do Cookies do? Simply put, Cookies are small text files given to your browser from the websites that you visit. They record what pages you visited and when you visited with the purpose of identifying your device. Without Cookies, websites can't…
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