From the course: Programmatic Advertising Foundations

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Data comes at a price—for the consumer

Data comes at a price—for the consumer

From the course: Programmatic Advertising Foundations

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Data comes at a price—for the consumer

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"Don't Google that", said my doctor. She went on, "I tell all my patients not to search for medical issues, as they'll get profiled and Ads sometimes for the rest of their life." I went to a concert with friends, and for the next few weeks, songs from the concert started playing in my office music playlist when they weren't there before. Have you had the experience of seeing Ads after an offline conversation? Unfortunately, these issues are becoming a fact of life. The things we search or even simply share in conversation, we'll see Ads for those things shortly afterwards. This is called Surveillance Capitalism. The non-consensual gathering of data on unsuspecting consumers for the purpose of selling them more. Ad targeting technology has outpaced any watchdog or consumer protection. As the Ad-Tech Industry developed, consumers were the last to know of the data that was being collected and recorded with their every website visit. Primarily through Third-Party Cookies, but other…

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