From the course: Persuasive Selling
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First impressions can help you close the sale
From the course: Persuasive Selling
First impressions can help you close the sale
- If you're like me, your parents might have told you to never judge a book by its cover. We're told the same applies to people. Don't make snap judgments. Unfortunately, we can't control what others think of us, so we need to be aware of two crucial things. First, first impressions are often lasting impressions, and second, our first impressions happen very quickly. In sales, you want to make sure you put forth the right impression as quickly as possible because doing so will enhance your authority and make it much easier to move to the next step in the sales process. Why are first impressions often lasting and so quick? Because humans have the ability to make assessments of other people with surprising accuracy with very little to go on. In one study, students who viewed a 15-second video clip of a professor were asked to rate the professor like students would at the end of the semester. With only 15 seconds to go on,…
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