From the course: Persuasive Coaching
Join today to access over 25,300 courses taught by industry experts.
Psychology in coaching
From the course: Persuasive Coaching
Psychology in coaching
- Persuasion is essential for good coaching because it's how you can move people to action in non-manipulative ways. There are eight basic psychological concepts that come in to play in most coaching relationships. They're important because they're universal across the globe according the Robert Cialdini, the most cited living social psychologist in the world when it comes to the psychology of persuasion. Let's review each so you have an understanding as you move through this course. Reciprocity is the feeling of obligation we have to give back when someone first gives to us. You were conditioned to do this from childhood when your parents taught you to say thank you after someone did something for you. Liking informs us of this reality. It's easier for us to say yes to friends people we know and like. Conversely, it's easy to say no to strangers or people we don't like. Sometimes it's not about what's being asked or rather, who's asking, that leads to yes. Social proof tells us quite…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.