From the course: Performance Marketing: Using Video Ads to Generate Leads
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Identify and avoid clichés in video ads
From the course: Performance Marketing: Using Video Ads to Generate Leads
Identify and avoid clichés in video ads
Every single second, tens of thousands of minutes are uploaded to the internet. If you think about it, go us! Like, can we just be amazed at that? I mean, at no point in human history has so much media been created and so easy to create. But with opportunities, come challenges. The internet can be repetitive and cliche as much as it can be inspiring and captivating. Feeds moves so fast it can be hard to stand out. And new technologies make it simple to copy a template and just take the easy way out. But your brand, your product, your service, you! You deserve a better presentation of yourself. So here are some common marketing cliches the brand should avoid. In our quest for professionalism, we can fall into the trap of being too cookie cutter. Avoid giving executive-style presentations. We've all seen the ironed suits, the managers bathed in corporate blue, presenting in board meetings and talking the buzzword of the day. These presentations are valuable in board meetings, but they…
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