From the course: Performance Marketing: Using Video Ads to Generate Leads

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Choose the right platforms for video ads

Choose the right platforms for video ads

From the course: Performance Marketing: Using Video Ads to Generate Leads

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Choose the right platforms for video ads

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Okay - big decision time. Ad platforms give you a lot of options, but you don't have all the money in the world. Choosing the right platform will mean finding your audience and meeting your objectives sooner. If you haven't already, do your research to get informed on who and where your audience spends their online video time. You may find that you have a younger audience who tends to buy products they see on a platform relevant to their age group, platforms like Snap or TikTok. Or you may want to expand beyond a video app and make sure that your ads can also be seen on websites, apps and in millions of places across the internet. There are platforms big and small. Many have names you haven't heard of. Others are probably familiar with names like Google and Meta that have broad networks beyond their own owned and operated platforms like Gmail and YouTube from Google, or Instagram and Facebook from Meta. And these big ad platforms with massive networks are ready to help you spend your…

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