From the course: Organizational Culture

Culture and organizational success

From the course: Organizational Culture

Start my 1-month free trial Buy for my team

Culture and organizational success

“

- Corporate culture. It's the distinctive, almost tangible personality found inside every organization. Think Starbucks, Google, IBM, Southwest Airlines. While some might think of culture as the byproduct of an organization's people and processes, something that can't be controlled or quantified, the truth is culture is surprisingly tangible. It can be deliberately shaped and leveraged. Organizational culture differentiates the extraordinarily successful companies from all the rest. It can be a powerful competitive advantage. Hi, I'm Sarah Canaday, and in my experience as a speaker and leadership consultant, I have worked with a variety of corporations, associations, and educational institutions. Whether you are an executive, a manager, or part of HR, anyone who's responsible for shaping culture, this course will give you insights and strategies you can quickly put into action. Thank you again for joining me to explore the many sides of this fascinating topic. Let's get started.

Contents