Maximizing the About section

- Two ways to supercharge the About section on your LinkedIn profile. First, bring on the keywords. What are people going to be searching for when it comes to you and what you do? Are they going to be searching for certain words, phrases, maybe even job titles? Find a way to work this in to your About section. By supercharging your About section with keywords, you're more likely to show up not only in the LinkedIn algorithm, but in Google. Second, add in contact info. We all know that the inboxes on LinkedIn can get out of control pretty quickly. Also, some people aren't very good at checking theirs. Adding an email address, website, or telephone number can help others get in touch with you very quickly without relying on the LinkedIn inbox system. The faster you can optimize your About section, the better off you'll be.