From the course: Optimizing Your Candidate Outreach Strategy

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Avoiding common pitfalls and clichés

Avoiding common pitfalls and clichés

- Stop me when this outreach message sounds familiar. Exciting career opportunity. Hi there. I hope you're well. I happened across your profile today and was very impressed. Guess what? You're not alone. Chances are the recruiter sitting next to you or at your last company or working for your competitor is sending one just like it. Is there anything inherently wrong with what's written here? Exciting career opportunity, seems fine. I hope you're well, that's very nice of us. Very impressed. Flattery we'll get us everywhere, right? No, guess again. It's never good to be sending the same messages as everyone else. We'll talk more about this in a later video, but using passive phrases like happened across your profile or stumbled across your resume. Those all sound very accidental and unintentional, not the message we want to send. I want my prospects to know that I picked them out of everyone for a reason, and I'm reaching out in a very intentional way about something very specific…

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