From the course: Objectified
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Chris Bangle
- Cars are the biggest and most abundant set of sculptures that we have in contact every day in our lives. Although they're reproduced by machines and their computer milled stamps that make them, actually, every one of them was originally carved by hand by men and women using techniques not a whole lot different than Michaelangelo. Car designers are making extremely dynamic, sexy objects, in theory, but in reality, they're bending metal, plastic, glass. This isn't like a woman coming down a catwalk where she swish in the dresses and showing a little bit here and there and really getting your eyes to goggle, uh-uh. This thing is frozen in time, which means we have to create it in a way so that you as the observer will look at it and you put the motion into it by the way you scan it because that car has to be a reflection of that emotional energy that you want to see in it. I believe very strongly in the emotional authenticity of the product. It should reflect what it is. So if the…
Contents
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Air-Chair2m 14s
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Opening titles44s
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Morning objectives2m 35s
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Smart Design5m 6s
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Dieter Rams3m 17s
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Jonathan Ive5m 24s
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Form and function3m 33s
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The Bouroullec Brothers4m 19s
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Marc Newson3m 33s
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IKEA, Paola Antonelli2m 5s
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Target, Rob Walker2m 21s
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Chris Bangle3m 47s
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Hella Jongerius3m 27s
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Karim Rashid4m 29s
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David Kelley and Bill Moggridge4m 51s
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Naoto Fukasawa4m 12s
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Sustainability1m 40s
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IDEO9m 11s
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Dunne & Raby3m 49s
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Closing thoughts2m 8s
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The hurricane's coming1m 49s
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Credits1m 1s
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