From the course: Note-Taking for Business Professionals

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Walking through a SWOT analysis

Walking through a SWOT analysis

From the course: Note-Taking for Business Professionals

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Walking through a SWOT analysis

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- In this video, you're going to learn how to create a SWOT analysis using the XMind software platform. What's a SWOT analysis? It's a method of planning that's used to evaluate four areas of business or opportunity, strengths, weaknesses, opportunities, and threats. SWOT analysis helps you organize your notes under these four areas and can provide you with much greater perspective on your business or a specific opportunity. This template will help guide you through the thought process. First, notice how this template basically has two columns and two rows. These are the helpful and harmful columns, along with the internal and external rows. Strengths and opportunities are clearly helpful to your organization while weaknesses and threats clearly are not. In the strengths area, you'll want to list characteristics of the business or project team that give it an advantage over others. In the weakness area, think about the things that place the team at a disadvantage relative to others…

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