SEO tools you should know about

The age old saying is that a bad workman blames his tools. But when it comes to ranking in Google, it's important to have the right tools that can help you to achieve some of your objectives. The most important tool is the Google Keyword Planner tool. This is also one of the most popular tools, because it's owned by Google themselves as well. This tool can give you an initial insight into how popular certain keywords are. It's also completely free to use. Another important tool is AnswerThePublic.com This will give you great insights, again, for free, in terms of what people are searching the internet for. This is also great for longer tail keywords, more question type keywords, that are easier to rank for and usually are low hanging fruit. When it comes to search engine optimization. A couple of the more premium tools include SEM Rush, Moz, and Ahrefz. Now, these will cost you some money upfront, but you can do things such as tracking your position for certain keywords in Google and getting notified when your positions change. You can also see some suggestions in terms of how you can actively improve your search engine optimization. So if SEO is a strategy that you're really focused on, investing in a premium tool is something I highly recommend.