How to create the perfect offer for your audience

Your offer is what you're giving people in exchange for their money. There are four components to creating an irresistible offer, one that people would feel silly saying no to. The first is to clearly express your audience's dream outcome. What feelings and experiences do they desire? Your goal is to accurately depict that dream back to them, so they feel understood, and then explain how you can help them get there. Here's an example from one of my coaching programs. Build your personal brand an irresistible offer so you can attract high-paying clients and multiply your income potential in just 30 days. Sounds like a pretty good outcome, right? You can see the full offer by going to terryris.co\speed. Next up, you need to maximize your audience's perceived likelihood of achievement. People pay for certainty. In other words, how likely do I believe it is I will achieve the result I'm looking for if I make this purchase. You can increase this likelihood of achievement in a number of ways, including your messaging, guarantees, and testimonials. And here's the next part of your offer. Minimize time for success. People pay for speed. So, how quickly can you help your clients achieve their goal? Now, in some cases, it's impossible to quickly reach a goal. For example, let's say you're setting up some new process that at a company that will take several months. That's just how it is. But you can still deliver a quick win, for example, an audit or custom roadmap that shows exactly what needs to be done in order for the organization to reach their goal. Now, let's talk about the last part of your offer, decreasing the perceived effort and sacrifice involved. Even in your personal life, I'm sure you've come across some people who want the results, their dream outcome, but are not willing to put in the work. The same thing happens in business, but you don't want this to become a reason for someone to say no to your service. You'll need to develop and describe the process for how you make it easier. And one option is a done for you service, meaning you do all the work for them. And while that may be time-consuming, you can also charge a lot more for it. Another option is to provide customizable templates and tools that make it easier for your customers to make progress on their own. So, there you have it. The four key elements your offer must include if you want to get more clients who don't haggle over your pricing. Now, take a look at your current offer and see if you need to make any adjustments now.