Brainstorming

- A wise person once told me that if you are racing against the fastest person in the world, even like a Usain Bolt, if they're running in the wrong direction, you can win the race. And the same thing exists in creativity. When you are developing a content calendar, if your team is creating content with the wrong output, with the wrong idea, going towards the wrong direction, then you can fail. That is why when you create a content calendar, you need to do creative sprints in a brainstorming-style exercise where all of the concepts, all of the ideas are open and on the table. You start to shoot out ideas around how you can create stories that educate people, engage them, entertain them, empower them. You come up with all of those ideas, and you even tap into AI to bounce around those ideas to ensure that you're coming up with the right ones. Once that's been complete, you then take a step back, take a deep breath, have a nice glass of tea, and ask yourself, which of these ideas are great? Which of these ideas are mediocre? Then you take the great ones, you inject them into your calendar, and you allow your creative team to bring them to life with excellence. That's how you brainstorm a content calendar that's going to drive results for years, months to come.