From the course: Media Training Essentials
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Understand the media landscape
From the course: Media Training Essentials
Understand the media landscape
- Today, the media can mean a lot of different things. It's not just TV and newspapers anymore. But, it's social media, and it's influencers, and there are many platforms for businesses to choose from and leverage. But, at its core, a media company has an audience. You being interviewed by a media company means you will be able to speak to their audience, which will broaden your reach. It's a powerful tool. Traditionally, we think of radio and TV. But, scoring an opportunity to get interviewed on these platforms is often much harder because these big media companies are getting inundated with requests. If time is of the essence, and you're just starting out, think about targeting smaller media companies with a more niche audience. If you and your company has something valuable to share with this particular audience, the chances of you securing that interview is much higher. And even if their reach is only a few thousand,…
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