From the course: Media Training Essentials
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Craft your message for the media
From the course: Media Training Essentials
Craft your message for the media
- Just as much as you care about the media and the way they write about you and your company, the media cares about its readers and viewers. The more readers and viewers they get, the better their business will be. In a fast changing world, readers and viewers will usually always care about current events, trends and what's happening right now. But more importantly, how this information affects them. So for you to get noticed, ask yourself these questions. What's trending in your industry? How does your product or business fit into this trend? Are you part of creating that trend or are you building something because of it? What is it about your business or product that can help viewers or readers? As you answer these questions, your message will become a lot more compelling but a great message is only as strong as its reach. You want to maximize its shareability. The more shareable the message, the greater the reach for…
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