From the course: Maximizing Your Reach: Proven Mobile Marketing Techniques
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Marketing across generations
From the course: Maximizing Your Reach: Proven Mobile Marketing Techniques
Marketing across generations
Today's world is all mobile all the time. With consumers of all ages using their mobile devices for everything from social media and entertainment to online shopping and banking, not every generation uses mobile devices in the same way. In this lesson, I'll explore the differences between mobile consumers by generation so that you can market more effectively to your targeted mobile audience. Let's start with Generation Z also known as Digital Natives. For them, mobile devices aren't just a tool for communication, but a way of life. They use mobile devices for social media, entertainment and shopping, and they expect a seamless and personalized experience across all channels. Millennials, also known as Generation Y, were the first generation to grow up with the Internet. But mobile devices didn't become mainstream until their later years. As a result, they used mobile devices primarily for social media and communication, but also online shopping and banking. They value convenience and…
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